Your school is probably already on US Trade Route. We built the directory from federal data — 9,720 programs across 13 trades and 50 states. If you train people for the trades, there's a good chance you're in there right now, as a free gray row. That row is free, and it stays free. What $99/month buys is turning it into the featured card at the top of the page — your logo, your details, your link, above everyone else in your trade and state.
Program and page counts come straight from the live build. Traffic is early and growing — ask and we’ll show you the Google Analytics screen, including the months that don’t flatter us.
Already on the directory: Midwest Truck Driving School · NCHES Lineman · NCHES Heavy Equipment — see a live listing →
Search your school or company name. If we already list you, tick the rows that are yours — we'll attach them to your account, and the moment your card goes live those gray rows are replaced by it. Nothing to un-do, nothing duplicated.
Searching 9,720 listed programs. Not in there? No problem — skip this and fill out the form below; we'll build your card from scratch.
Not a listing. You already have a listing. It buys the full card — the one at the top of the page, above every free row in your trade and state.
A name and a line of federal data, in a list with everyone else. No logo. No link to your site. No phone. No way for a student to reach you without going and Googling you. This is free forever whether you ever pay us a dime.
Top of the page, above the free rows. Your logo, photos, program length, tuition, housing, GI Bill and Veteran-Friendly badges, a "Now Enrolling" banner you flip on and off yourself, and a button that sends the student straight to your own site — tagged, so you see it in your own analytics. Plus a live dashboard of your views and click-throughs. And your gray row disappears — the card replaces it, so you appear once, at the top.
One card = one program in one trade. A school with welding and diesel is two cards ($198/mo) in front of two different sets of students — set the quantity at checkout. Cancel anytime; you drop back to your free row and lose nothing.
We're already on the site. What am I paying for?
The gray row you're in now is free editorial — we built it from public federal data (IPEDS, the FMCSA registry, the FAA Part 141 list). It's a name and a stat. It stays free forever and we'll never take it down or hold it hostage. The $99/month is the featured card: top of the page, your logo, your photos, your program details, your "Now Enrolling" banner, a button straight to your own site, and a live dashboard of views and clicks. When your card goes live, your gray row is removed so you don't appear twice — the card takes its place.
Our data is wrong. Can you fix it?
Yes, free, no strings. Search yourself above, tick the row, and tell us what's wrong in the notes. You do not have to pay us to correct your own information.
What happens after I subscribe?
You fill out the form above and your listing goes live fast — usually same day, one business day at most. From there it's yours: you get a login to your partner dashboard where you edit everything yourself — listing details, logo, contact info, and a "Now Enrolling / Now Hiring" banner. No website builder, no waiting on us.
How do students reach me?
Directly. Your listing and its buttons link straight to your own site — tagged so the traffic shows up as "ustraderoute" in your analytics, and counted in your dashboard as views and click-throughs. We're not a lead broker: we don't sit in the middle, we don't collect and resell contacts, we don't charge per click. Students find you here and go straight to you.
When am I billed, and can I cancel?
Billing is monthly through Stripe from the day you subscribe. Cancel anytime — no contracts, no cancellation fee, your listing stays up through the period you've paid for.
Can I update my listing later?
Anytime — yourself. Log in to your partner dashboard and edit your listing name, description, location, contact line, website link, and logo, plus toggle a "Now Enrolling / Now Hiring" banner on or off. Hit save and it's live on the site immediately — no emailing us, no waiting. (Listing an additional program is its own $99/mo card — set the quantity at checkout.)
We have several programs — how does that work?
Each program is its own listing in its own trade's search, $99/month each. Set the quantity at checkout. A school with welding and diesel gets two cards in front of two different audiences.
Leave your email and your question — you'll hear back from a working tradesman within a day, not a sales rep.
Prefer email? ustraderoute@gmail.com — you'll get a working tradesman, not a sales rep.